With the rapidly growing rate of the internet economy, the internet penetration in Vietnam (66% in 2019), and the tremendous support from the Vietnamese government, the tech startup landscape in Vietnam is now bustling than ever. Concurrently, there is a surging inflow of foreign investment more than US$30 Billion. Vietnam has seen the numerous tech…
Read more
Hi there, We all know how efficient email marketing is in the digital marketing world nowadays. With each email subscriber, we receive tremendous valuable data. The data provides us with more insights about our potential customers. However, do we really know what to do with the data obtained through the email marketing channel? How to…
Read more
As said earlier on the previous post with the topic of personal branding on social media, I use my Instagram Insights to see how data can help me grow followers and becoming more influential on this channel. Let’s find out together! There are two broad metrics to measure on Instagram: individual post metrics and account…
Read more
How can I use social media to promote my personal brand as a Marketing analytics enthusiast and a foodie at the same time? This question has stuck in my mind for a while. And, with a friend’s encouragement, I set up an Instagram account @annietaste as a food reviewer! I give honest reviews about different…
Read more
I was spending a whole week to complete the Customer Analytics course. It is a part of the Marketing Analytics online serial courses at the Wharton University of Pennsylvania on Coursera. This course helps me not just review the knowledge of business analytics, specifically descriptive model, predictive model (regression model and probability model), and prescriptive…
Read more
Sberbank is the oldest and largest bank in Russia. They want to challenge the data scientists on Kaggle to create the best machine learning model to predict the housing prices for its customers for buying, renting, and investing in properties. The important economic drivers of the Russian Economy (2011-2016) that directly affects the supply and…
Read more
VISOR Business Model is a research of El Sawy and Pereira (2013). The framework aimed to reach a unified business modeling framework for digital platforms. The purpose of developing this framework was to understand the dynamics of the ecosystem in the digital business. It is a complicated issue because “ecosystem is turbulent because major players…
Read more
